How Google Marketing tools are Helpful for Marketers

The search engine of Google has become a very powerful marketing tool for the businesses
whether big or small. For small enterprises it has been a blessing because they generally have
very limited funds at their disposal. Hence, to use the platform of Google for marketing activities
at a very meager rate it is a dream come true for small businesses. I extensively use Google for
my business in various ways. Things like articles, e-books, e-courses, blogs and various internet
businesses have been hugely associated with these programs. Hence, this chapter will discuss in
great length about the home page of the search engine in terms of customization and tool bar.


My business revolves around the Internet; hence my large part of the time is spent in front of my
computer. My computer has huge data that is comprised of e-books, music, addresses, pictures,
phone numbers, articles, home budget and feeds. As far as my business is concerned it revolves
around blogs, websites, my space, social networking sites, articles, five e-mail accounts, opt-in
list and newsletter. All these data is helping me generate a substantial amount of money with the
help of the search engine of Google.


My daily business routine starts on the computer from my Home page of Google. My Google
home page is customized by me and hence it exhibits the bookmarks in the order I want them to
open. In regards to feeds, RSS feeds, blog Feeds and other Feeds that I read are there on my
home page. I start my work from the Google bar which helps me in earning money.


When starting any business, it is very hard to think that the whole business can be conducted
online. There are people whose business initially was brick-n-mortar and now they have
transformed them either partially or wholly in brick-n-click. My interest was to be an affiliate
marketer where you make commissions on other user’s products. The services for which I have
to sign up involves chat rooms, information sites, traffic exchanges, forums, newsletters, social
networking, blogs, auto-responders and various other services. Hence, the Google tool bar
provides the option of Auto-fill where it fills your forms for the above mentioned services and
saves you a great amount of time and effort.


Furthermore, there is the tool of spell checker on the Google bar which helps you in writing
professional contents whether in articles, emails, chat rooms, blog spots, forums and other
related platforms. Another vital tool is the Page-rank which, although has been underestimated,
is one of promising tool used in marketing online. It monitors your site and the competitors’ sites
which enables you to direct your marketing strategies to relevant areas. In addition, it will search
out the back links of the competitor’s sites.


Lastly, Google has a vast amount of data from all corners of the world that is current and in great
detail. Hence, it provides a perfect marketing arena for the businesses that can apply its
marketing tools to their advantage.

Google Marketing Tools

The tools that are being offered by the search engine of Google have been extensively used by
the marketers and the media planners. Although the tools are designed for the generic users, they
are being considered as ideal tools for the online marketing activities. Any marketer, media
planner or webmaster who is involved in promoting their websites or products on the internet can
extract huge benefits from the Google marketing tools.
These tools have the tendency to make your marketing tasks much easier and profitable in both
short term and long run. They are valuable in nature. Listed below are the important marketing
tools of the search engine of Google.

  Google Analytics: This tool is considered to be one of the premier tools of marketing
that is offered by Google. It is very accommodating to the users especially the
webmasters and the marketers. The function of Google Analytics is it gives you a quick
glimpse of your website. In other words, it evaluates the traffic on your website, their
sources and what activities do they perform on your website. It can also be said that it
monitors all the aspects of your website from inserting the contents to the checkout of
your page. It plays an important role in increasing the conversion rate and the return on
investment. A maximum of three sites can be managed simultaneously through this tool.

  Google Sitemaps: With the help of the Google Sitemaps, various webmasters can
quickly insert the newly designed pages to their websites through the Google Search
Index function. The pages are in the XML format that is instantly uploaded to the website
and eventually to Google.

  Google Alerts:  The role of the Google Alerts is to inform you about the listing of your
website or reveals your name by either person or site. In this way, you have the benefit to
monitor all your activities that are being performed on the internet.

  Google Froogle: Google has a directory called Froogle that enlists all the economical
prices for a wide range of products on the web. It will be very helpful for the marketers to
make their products more prominent in the eyes of the users. All they have to do is study
how the Froogle functions and you will avail the desired result.

  Google Checkout: Although it charges some amount, it is very valuable for users who
use Adwords as each dollar spent on Adwords would give them 10 dollars for free.
  Google E-blogger: creating a blog on your website would attract additional customers to
your website and eventually to your products. It is free to create.

  Google Toolbar-Enterprise Version: It is especially designed for the corporate users
who may benefits from the database of consumers, financial news and company calendar.

  Google Groups: It aids you in making different groups on the site which may include
people of the identical views and opinions. It is another way of business networking.

  Google AdSense: It gives you a perfect platform to put the AdSense code on your
website and receives the payment through cheque on monthly basis. This is another way
of monetizing the contents you have placed on your website.